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When you understand how people engage with your emails, you can better serve your prospects with the message they prefer to engage with and make it easy for customers to contact you. And they are sales rep's most powerful ally when it comes to sending cold email outreach campaigns or marketing emails. We call them Outlook Email Tracking Tools. Now, if you’re one of those business professionals that have chosen Outlook as their primary email domain, you’ve probably already experienced the limitations and the missing analytics of the built-in email tracking that are available with other email programs.īut this shouldn’t stop you from using Outlook as there are many different tools, plugins, and add-ons that will empower your business emails with all the necessary options you need to track and improve their performance. Outlook is the second most popular business Email Service Provider (ESP) and in 2018 reported its number of users at 400 million, which makes it the most used all-around ESP, right behind Gmail.